Smirnoff Last Frontier Super Bowl LVI Watch Party
Smirnoff conducted a survey and learned that 2% of football fans can’t watch the game. THAT’S NOT OKAY. To show how Smirnoff leaves no football fan behind, we brought the party to a group of hardworking Alaskan miners 120 miles from the nearest anything. Eats, 85″ TV, Super Bowl apparel, and of course, Smirnoff No. 21.
Production required 1-hour charter flights from Willow into camp with 6,000 lbs. of gear and crew. The TV barely fit in the plane.
Role
- Producer / Director / Lead Editor / Color
Viewing
- Social, Ad Streaming
Client
- Smirnoff
Agency
- Taylor Strategy
- Sr. Creative Director: Nicky Lorenzo
- Creative Director: Jason Corbin Taylor
- EP: Alec Glasgall
- Producer: Craig Newman
Crew
- DP: Zak Melms
- Editor: Don Chon
- Fixer/ Location Manager: Phil Hanke
- B-Cam: Quinton Smith
- Audio: Jeremy Blake
