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Smirnoff Last Frontier Super Bowl LVI Watch Party

Smirnoff conducted a survey and learned that 2% of football fans can’t watch the game. THAT’S NOT OKAY. To show how Smirnoff leaves no football fan behind, we brought the party to a group of hardworking Alaskan miners 120 miles from the nearest anything. Eats, 85″ TV, Super Bowl apparel, and of course, Smirnoff No. 21. 

Production required 1-hour charter flights from Willow into camp with 6,000 lbs. of gear and crew. The TV barely fit in the plane. 

Role

Producer / Director / Lead Editor / Color

Viewing

Social, Ad Streaming

Client

Smirnoff

Agency

Taylor Strategy
Sr. Creative Director: Nicky Lorenzo
Creative Director: Jason Corbin Taylor
EP: Alec Glasgall
Producer: Craig Newman

Crew

DP: Zak Melms
Editor: Don Chon
Fixer/ Location Manager: Phil Hanke
B-Cam: Quinton Smith
Audio: Jeremy Blake

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