Smirnoff conducted a survey and learned that 2% of football fans can’t watch the game. THAT’S NOT OKAY. To show how Smirnoff leaves no football fan behind, we brought the party to a group of hardworking Alaskan miners 120 miles from the nearest anything. Eats, 85″ TV, Super Bowl apparel, and of course, Smirnoff No. 21. 

Production required 1-hour charter flights from Willow into camp with 6,000 lbs. of gear and crew. The TV barely fit in the plane.